Google Study Outlines the Importance of Smartphones to Users & Advertisers
“The Mobile Movement” study was recently conducted by Google to get a better understanding of Smartphone users and the results show just how addicted we are to the Smartphone in our daily life.
89% of the people surveyed (5013 US adult Smartphone users) indicated that they used the Smartphone for their daily live activities. This shows that Smartphone’s have become a compulsory extension of the desktop computers allowing users to multi-task even while they are consuming other forms of media.
Interestingly, the majority of the users considered their Smartphone to be an indispensable shopping and information seeking device. Whether it is for researching a product over the internet before actually buying it or for finding some local information about a business, mobile users heavily rely on their Smartphone.
Some of the key highlights of the study conducted are:
81% of users browse the Internet, 77% search, 68% use an app, and 48% watch videos on their Smartphone
72% use their Smartphone while consuming other media
93% of Smartphone owners use their Smartphone’s while at home
95% of Smartphone users have looked for local information and 88% of these users take action within a day, indicating these are immediate information needs
71% search on their phones after an ad exposure
82% notice mobile ads, especially mobile display ads and a third notice mobile search ads
The video below, created by Google, gives a visual summary of the findings from the study
This report strongly suggests that with mobile dependant searches are soaring by the day. Business owners should take mobile advertising seriously and develop influential ads that will catch a prospective customer’s eye and make a prompt purchase decision.
Have you had success with mobile advertising? We would love to hear your thoughts below.